Batman: Bad Seeds Promo Masks Drive DC Shop Orders

DC Comics is running a promotional giveaway where retailers who stock up on copies of Batman: Bad Seeds get free Batman masks as an incentive. It's a classic move—tie physical merchandise to comic sales to boost orders from shops. The masks presumably come in quantities tied to purchase thresholds, though DC hasn't detailed the exact breakdown. This kind of tie-in merch has been standard marketing for years, but it's worth noting how publishers still lean on these tactics to move mid-tier Batman books.