Stan Lee Wanted Rebrand Comics Industry Terminology

Marvel legend Stan Lee once proposed rebranding the term 'comics' to something else entirely, according to author Gerry Conway. This internal discussion at Marvel never gained traction, but it reveals Stan Lee's ambitions for elevating the medium's perception. Conway's revelation provides insight into Lee's mindset about how comics were perceived by mainstream audiences. The proposed change underscores Stan Lee's desire to expand comics' cultural legitimacy and reach.
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"Stan Lee was always ahead of his time thinking about this."
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